品牌后盾

品牌后盾

中共中央机关刊——《求是》的权威影响

OUR BACKGROUND:

THE OFFICIAL PUBLICATION OF CPC—QIU SHI

沙滩北街2号大院，中国新思潮的策源地。《红旗》杂志1958创刊于此，毛泽东亲笔题名，若干年后，它成了《求是》杂志前身。《求是》（《红旗》）是中国重要政治事件的见证者，记录着新中国前进的力量，其文字的背后，是风雨洗礼留下的淡定与深沉。⋯⋯

作为中共中央唯一主办的机关刊物，文章撰写者多为中高级领导干部，其中不乏中共和中国国家领导人珍贵的历史笔迹，其政治权威性和影响力得到一贯保持。

No. 2 of Shatan northern road, where HONG QI magazine was launched in 1958, is considered as the origin of new ideology in China. Its title was inscribed by Mao Zedong and after few years it grew up as QIU SHI magazine. QIU SHI (HONG QI) played an important role during the process of China’s development and was a witness to the each significant political moment of this country. As the official publication of CPC, our authors are mainly senior government officials. Leaders of the Party and the government contribute to QIUSHI as well.

　　杂志定位

　　POSITIONING

　　一个国家的民生·财智读本

　　目标受众

　　TARGET AUDIENCE

　　30岁以上社会主流·中坚人群。

　　品牌气质

　　BRAND QUALITIES

　　感知一个国家的生存状态

　　触摸一个时代的民生脉搏

　　延展一个社会的主流见解

　　温暖每个精英的成长历程

　　口号

　　SLOGAN

　　权威是我们的基因

　　民生是我们的坚持

　　大气是我们的格调

　　创新是我们的追求